Fast track fit out of flagship West End department store for major American food retailer Whole Foods Market Inc. The project, located close to Piccadilly Circus, comprises the fitting out of some 20,000sqft of prime retail floor area. The store will be arranged as series of specialist food and beverage counters based on the‘farmer’s market’ concept developed succesfully by Wholefoods across the United States, and will include restaurant and holistic treatment area. G+P has been employed as lead designer on the £3.5M project which is expected to be completed in April 2012.